Abu Dhabi, UAE – April 7, 2025 – Data Bridge, a UAE-based leader in AI and digital transformation, will showcase Yena, its intelligent hotel check-in and check-out platform, at Web Summit Qatar 2026, taking place on February 2–5 in Doha.

Yena is a hospitality-focused solution that automates the entire guest journey—from instant ID verification to facial recognition and smart room access. Built for the region, Yena delivers a secure, contactless, and seamless check-in experience that reduces front desk traffic and boosts operational efficiency.

Named after the Gulf dialect phrase “Yena”, meaning “we’ve arrived”, the platform is a tribute to local identity—showcasing regional hospitable culture infused with modern innovation.

“We built Yena to reflect our culture and our commitment to innovation. It’s Gulf-born, globally scalable, and designed to help hotels deliver memorable first impressions at every stay,” said Khaled AlMubarak, Chairman of Data Bridge.

“Yena is more than a smart check-in solution—it’s a statement about where the hospitality industry is headed. It combines intelligence, automation, and a guest-first experience rooted in regional understanding,” said Mohammed AlShawwa, CEO of Data Bridge.

With AI-powered kiosks, multilingual UX, facial recognition, and seamless PMS integration, Yena empowers hotels to modernize guest services while honoring local values and expectations.